Terms of Service — Faro Track

Last updated: July 17, 2026

These Terms of Service (“Terms”) govern access to and use of Faro Track, a white-label local marketing software platform (“Service”) operated by Centinelo (“Centinelo,” “we,” “us,” “our”). By creating an account, connecting a third-party integration (Google, Meta, or others), or otherwise using the Service, the business entering into this agreement (“Customer,” “you”) agrees to these Terms.

1. The Service

Faro Track helps local businesses (including healthcare practices) manage local search visibility, online reviews, social media publishing, and lead/patient communications through a white-label dashboard. Specific features may include: search and listing performance reporting, review monitoring and response assistance, social media post scheduling and publishing (Facebook/Instagram), lead capture and routing, and SMS/call-based communications (subject to Section 8).

2. Eligibility and Accounts

• You must be an authorized representative of the business Customer to create an account.
• You are responsible for maintaining the confidentiality of login credentials and for all activity under your account.
• You must provide accurate business information and keep it current.

3. Customer Responsibilities

As the Customer, you are responsible for:

• Obtaining all necessary rights, consents, and authorizations before connecting your Google, Meta, or other third-party accounts to the Service, and before we act on your behalf through those integrations.
• Ensuring content you publish through the Service (posts, review responses, messages) complies with applicable law and each platform's own policies (Meta, Google, and carrier/TCPA rules).
• Obtaining Prior Express Written Consent (PEWC) from your own patients/clients before enabling automated SMS or call features, and honoring opt-out (STOP) requests within the legally required timeframe.
• Not submitting Protected Health Information (PHI) or other sensitive health details through lead forms, message templates, or any other feature of the Service (see Section 9).
• Reviewing AI-assisted content (posts, review responses, message drafts) before it is published or sent where the Service surfaces it for approval, and not relying on the Service as a substitute for professional legal, medical, or compliance judgment.

4. Third-Party Integrations

The Service integrates with third-party platforms (e.g., Google Search Console, Google Analytics, Google Business Profile, Meta/Facebook, Instagram, and SMS/voice carriers). Your use of those integrations is also subject to the respective third party's own terms and policies. We are not responsible for changes, outages, or policy changes made by these third parties that affect the Service's functionality. You authorize us to access and act on data from these connected accounts solely to provide the features you enable.

5. Fees and Billing

Fees, billing cycle, and plan limits (e.g., number of locations, scans, posts, or messages included) are set out in your order form or plan selection at signup. Fees are billed in advance on a recurring basis unless otherwise stated. Failure to pay may result in suspension of the Service. Taxes are the Customer's responsibility except where we are required by law to collect them.

6. Plan Limits

Each subscription plan includes specific usage limits (e.g., tracked keywords, geo-grid scans, posts per month, SMS volume, storage). Usage beyond plan limits may be throttled, require an upgrade, or incur additional charges as disclosed at the time of purchase.

7. Intellectual Property

We retain all rights, title, and interest in the Service, including the underlying software, dashboards, and generated report templates. You retain all rights to your own business content and data. You grant us a limited license to use, host, and process your content solely to provide the Service.

8. SMS, Voice, and Messaging Features (TCPA)

Where the Service is used to send SMS or place automated calls, you represent and warrant that you have obtained all consent required under the Telephone Consumer Protection Act (TCPA) and any other applicable law before enabling these features, and that you will promptly honor revocations of consent. Message and data rates may apply to your recipients. Registration of your business as a “Brand” and “Campaign” for A2P 10DLC messaging (or equivalent toll-free verification) is required before SMS sending is enabled for your account; we will guide you through this registration.

9. Health Information / HIPAA

The Service is not designed to receive, store, or transmit Protected Health Information (PHI) as defined under HIPAA. You agree not to submit PHI through lead forms, messaging templates, review responses, or any other feature. If you are a HIPAA-covered entity or business associate, you acknowledge that, as of the date of this agreement, Centinelo does not offer a signed Business Associate Agreement (BAA), and you agree to use the Service only in a manner consistent with that limitation.

10. Data Ownership and Portability

You own your business data. Upon termination, you may request export of your data (reports, leads, analytics) for a limited period as described in our offboarding process, after which data will be deleted or anonymized in accordance with our data retention practices and applicable law.

11. Suspension and Termination

We may suspend or terminate access to the Service for breach of these Terms, non-payment, misuse of connected third-party integrations (e.g., violating Meta or Google policies in a way that jeopardizes our platform-level API access), or as required by law. You may terminate at any time in accordance with your plan's cancellation terms.

12. Disclaimers

The Service is provided “as is” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not guarantee specific rankings, lead volume, review outcomes, or other marketing results.

13. Limitation of Liability

To the maximum extent permitted by law, Centinelo will not be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits or revenues, arising from your use of the Service. Our total liability for any claim will not exceed the fees paid by you in the twelve (12) months preceding the claim.

14. Indemnification

You agree to indemnify and hold Centinelo harmless from claims arising from your breach of these Terms, your violation of applicable law (including TCPA and HIPAA), or content you publish through the Service.

15. Governing Law

These Terms are governed by the laws of the State of Florida, United States, without regard to its conflict-of-law principles.

16. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated to active Customers, and continued use of the Service after the effective date constitutes acceptance.

17. Contact

For questions about these Terms, contact us at info@centinelo.com.